Email marketing is a cost-effective method to communicate with your customers. Here are Reasons Your Emails Are Going Into Spam is a comprehensive guide for anyone looking to improve their email deliverability.
It’s fast and easy to set up an email marketing campaign, and it’s a great way to stay in touch with your customers. You can reach a large audience with your email marketing campaign, and you can target your messages to specific customers.
Email marketing is a great way to promote your products and services and to build customer loyalty. You can send out regular newsletters, special offers, and announcements to your subscribers.
Email marketing is an effective way to reach your target market. You can use email marketing to promote your business, build customer loyalty, and increase sales.
What is spam?
According to Spamhaus, the definition of spam is as follows:
The word “Spam” as applied to Email means “Unsolicited Bulk Email”.Spamhaus
Here, Unsolicited means that the person didn’t ask for it. Bulk means that it was sent to lots of people at the same time. Commercial means that it’s selling something.
So spam is Unsolicited Bulk Commercial Email.
Also, Read – How to host WordPress on Openlitespeed
Buying cheap TLDs for Email Marketing
This is another blunder email marketers usually do. They buy cheap TLDs for email marketing and end up harming their brand reputation. It is important to understand that your domain name is your brand identity and it should be chosen carefully.
Your domain name is your first impression to your subscribers. It is important to choose a domain name that is easy to remember and reflects your brand. Cheap TLDs such as .top, .xyz, .site, and .online are not good for email marketing as they do not build trust and credibility. These TLDs are often associated with spam and can damage your sender’s reputation.
It is best to invest in a good TLD such as .com, .net, or .org. These TLDs are known and trusted by email users. They are also less likely to be associated with spam. Using a good TLD will help you build a good sender reputation, which is essential for successful email marketing.
Not paying attention to IP address when buying for email marketing
When we buy a VPS server for email marketing, the most important thing is that the IP address is not on any blacklist. The best way to avoid this problem is to research the IP address of the server before you purchase it. You can check sites like MXToolbox to see if the IP is on any blacklists. If it is, you may want to consider another server.
Not configuring all security protocols properly
There are four-five security protocols for emails. These protocols are DKIM, DMARC, SPF, reverse DNS. It enables ISP to establish the true identity of the email sender. If ISP fails to establish true identity then they send received emails into junk. Therefore, you must take care of those records. In the case of web hosting, you must be sure that your web hosting provider has signed a DMARC policy.
If any of these protocols are not configured properly, it can result in emails being marked as spam.
No MX record for the domain
No MX record means no return path for mail to be delivered.
If you are the owner of the domain, you will need to configure an MX record for the domain to receive email.
Buying domain name with the spammy keyword
Buying domain name with keywords like free, billing, support, account, etc. falls in the suspicious list of ISP. Though they didn’t outright ban, these words are always on the priority watchlist. Therefore, as soon as they get any abuse report from those domains, they blacklist them.
Sending too many emails at once – Reasons Your Emails Are Going Into Spam
This is perhaps the most common mistake made by newbie marketers. They want to send bulk emails to their subscribers on the first day itself. This is a sure-shot way to get your account suspended.
Your email service provider will have a strict anti-spam policy in place. In order to avoid getting blacklisted, you will have to take a gradual approach.
Start by sending out a couple of emails. Once you see that they are being delivered successfully, you can gradually increase the number of emails.
Do not try to send too many emails at once as this will only increase the chances of your account getting suspended.
Not building a relationship with subscribers
Another common mistake made by newbie marketers is that they do not try to build a relationship with their subscribers.
They simply send out promotional emails without any personal touch. This is a sure-shot way to get your emails marked as spam.
In order to build a relationship with your subscribers, you will have to send out emails that are not only informative but also interesting.
Invisible or no unsubscription link in email
One common behavior of spammers is to include no unsubscription link in the email or to have an unsubscription link that does not work. This is a sure-shot way to get your emails marked as spam.
Using the same email template over and over again
If you find yourself using the same email template over and over again, it might be time to create a template. Creating an email template can save you time by allowing you to reuse the same email format, layout, and content.